Burnout: MMO Edition

In ten days my subscription to a certain brand new science fiction / space opera MMORPG will renew for the first time.

I haven't played in six days.

There are, let's be honest, two types of gamer: completionists and the rest of us. You probably already know which type you are, so I'll forego the analysis and diagnostic fee. What does this mean for an MMO, though? How does your game playing style shift in light of a massive and socially-driven game?

Personally, I've found a few areas where it's different enough to note...